NEW INFRARED HIGHLY EFFICIENT HEAT TECHNOLOGY seals the hair's natural moisture, adds silkiness and shine that will last all day. Regular heating affects the surface causing more damage and frizzy hair; the far infrared waves penetrate the inner layer of the hair strand, heating it from the inside out, protecting the cuticle which is the most fragile part of the hair shaft. Ceramic tourmaline generates Ionic technology that reduces the hair's surface tension, leaving locks shiny and frizz-free.
DOUBLE THE SIZE, DOUBLE THE SPEED The InfraRed flat iron combines an upper Dual-Plate technology, that maintains even heat across the plates at all times, and an extra wide 2'' bottom Floating plate for optimal coverage. Fast straightening in minimum strokes for the perfect silky straight hair.
MAXIMUM HAIR PROTECTION The InfraRed flat iron features a temperature regulation function to ensure damage free straightening. Its advanced microprocessor controller allows you to regulate the heat setting using 10 temperature steps between 265F-445F according to your individual needs. The superior quality ceramic heater enables the flat iron to reach maximum temperature within 90 seconds and allows for quick heat up recovery.
360 SWIVEL 8 FT. CORD You will not need any extension cord or a nearby outlet thanks to its 8 ft. long power cord. Avoid getting your cable entangled while styling your hair, with the integrated 360 degree swivel system that will simply rotate as you work.
SHUT-OFF FUNCTION Incorporates a convenient auto-shutoff function that will turn off the device when left unattended - never worry again after rushing out.
I was totally amazed. I'm usually stuck with the old school one that burns my hair because the plates always get to hot. I'm pleasantly surprised that my hair never burned and it was straighten, silky smooth. The fact that this flat iron had an extra long cord that swirls was another pro!!! I wasn't getting tangled in the cord thus, messing up my hair or causing that wondrous burn on the forehead dilemma...which is a total bonus in my book!!
The sleek style and the over all quality of the the iron is a definite plus as well. So easy to hold and maneuver. My favorite auto-shut off for those of us that are forgetful and don't remember if we shut it off or not (Yep! already used that function once or twice!!!) ..Easy to read Temp LCD. Just WONDERFUL!
I think the only thing I might ever change would be to move the control buttons to the top so that when you're actually holding the iron you're not changing the temp or turning it off.